The fall collection photoshoot embodied warmth, friendship, self-expression, and not taking life too seriously. The mood is quirky, excitable, and has a day-in-the-life feel as kids are caught in the moment being their true selves during a day at school in early fall.

Client: Happy Nation

Creative Director: Nicole Heim

Photographer/Director: Tina Tyrell

DP: Brett Milspaw

Music: Ben Brunnemer

Art Director: Kara Northcut

Casting: Studio Bauman

Styling: Taylor McNeill

Production: JTR Productions

Digital/Print Design: King & Partners