Happy Nation

Comfort Shop campaign, fall 2022.

Happy Nation, a new gender-neutral tween brand by VS&Co, makes apparel, swim, body care, undies, and bras for tweens to stay comfy – just as they are.

 

The Comfort Shop collection photoshoot focused on a bold color and surface point-of-view across its gender-neutral styles, and relaxed, layered looks for the fall 2022 season.

I led the art direction and production of all imagery, video, and brand collateral for the 360 launch campaign.

 

Client: Happy Nation

Creative Director: Nicole Heim

Photographer: Matthew Sprout

Art Director: Kara Northcut

Casting: Studio Bauman

Styling: Taylor McNeill

Production: JTR Productions

Digital/Print Design: King & Partners

 
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