Solid & Striped
A comprehensive rebrand for New York based label, Solid & Striped, including a Spring 2024 collaboration with style icon Sofia Richie Grainge.
In 2023-2024, working hand-in-hand with internal executives and external investors and partners, we brought to life an exciting new era for the brand, repositioning Solid & Striped from a resort wear label into a luxury lifestyle player. The rebrand launched with the Spring 24 collaboration and campaign with Sofia Richie Grainge.
I led brand strategy execution and creative direction for all content and branded assets across digital, print, partnerships, packaging, retail direction and event design. See the press coverage on WWD and Vogue.com
Client: Solid & Striped
Visual Identity & Strategy: Invisible Dynamics
Creative Director: Nicole Heim
Talent: Caren Jepkemei, Lily Stewart, Sofia Richie Grainge
Photographer/Director: Matthew Sprout
DP: Nate Best
Styling: Brie Welsh
Production: Double Dare Productions
Graphic Design: Nicole Heim & Courtney Kiersznowski
Packaging Design: Nicole Heim & Courtney Kiersznowski
Digital Agency: Adesium
Find Everyday Elegance
Designed in collaboration with Sofia Richie Grainge, the Spring 2024 collection is a thoughtful marriage of playful modernity and timeless elegance.
