Mara Hoffman
Conceptual narratives and a collaborative approach to balancing fantasy with utilitarian longevity for the Spring-Summer 2022 season of New York designer Mara Hoffman.
From left to right, top to bottom: Herb Ritts, 1988; Adam Katz Sinding; Unknown; Agnes B, 1985; Adam Katz Sinding; Amber Valletta by Juergen Teller; Harper’s Bazaar 1982 via @sculpting_in_time; Peter Do, flower; August Sander, Painter's Wife, 1926; @s__dang; @jessifrederick; @s__dang; @simplicitycity
Concept 01
The Painter
Soft and quiet, optimistic. Indoors looking out. Studio spaces. Coveralls and workwear. Extreme femininity. Waiting for warmth and revival. Music for plants.
From left to right, top to bottom: MSGM; Painted flower, Peter Do; @briesarawelch; Diodata Vase by Ettore Sottsass; Adam Katz Sinding; unknown interior; unknown interior; Chanel, 1985; Charlotte de Mezamat, Music for Plants
Botanical shades. Textured surfaces. Feminine curves. Foundational pieces. Plush yarns. Layered knits. Soft structure. Ticking stripes.
Concept 02
Summer in Sicily
Optimistic and energetic. Rhythmic patterns. Companionship, solidarity, grooviness. Seaside silhouettes. Tangerines in the sunshine.
From left to right, top to bottom: Jimmy Hendrix, London 1967; Lauren Pearce; Kenzo Takada, 1970; unknown sand; @lesgirlslesboys; La Collectionneuse, Eric Rohmer; unknown tigers; Adam Katz Sinding; Alain, Nathalie, Anthony in Saint Tropez in 1966, @maisonnue
Vibrant hues. Exuberant florals, micro florals. Form-fitting. Crochet. Animal prints. Spacious shapes. Intarsia knitwear.
From left to right, top to bottom: @maisonnue; Goldie Hawn; @masionnue; unknown; Alain, Nathalie, Anthony in Saint Tropez in 1966, @maisonnue; swimmers, unknown; @curatedbyalex
