Cos
A special womenswear project focused on the iconic white shirt and five signature brand looks for London based womenswear brand, Cos.
01: Three different takes on the classic white shirt inspired by Lukas Gschwandtner’s study of women and his 2021 project, ‘Pillow Portraits’.
02: Five looks designed around Cos signature brand themes: lasting, memorable, expressive, confident, effortless.
Project: Cos
Creative Direction: Nicole Heim
01
The White Shirt
From left to right, top to bottom:
Prada, 1990;
Lukas Gschwandtner, Pillow Portraits;
Marisa Berenson for Vogue 1977; Lukas Gschwandtner, Undressed;
Anna Ewers by Sam Rock & Suzanne Koller;
Unknown; Gilles Bensimon; Fascinating Experiments In Physics by Francois Cherrier, 1979; Franco Albini; Tim Walker, Don’t Shoot, 1999; Luka Gschwandtner, Pillow Portraits; Pernille Teisbaek; Alexxandra Savina, Girls on Film; Bloc Studios, Pieces of Correspondence
Concept: The White Shirt
Inspired by Lukas Gschwandtner’s study of women and his corresponding project Pillow Portraits, the use of lengthened proportions and maximal function are translated into three designs – smart, casual, leisure – of the iconic white shirt. Free from social and gender norms, themes of feminity and ease are interpretated for the modern woman.
02
The Looks
From left to right, top to bottom:
Suzanne Koller; Sebastian Sabal Bruce; Unknown; Suzanne Koller; Paris Street Style; @nuformtype; Cos; @benjaminmallek; Greta Elisa Hofer photographed by Robin Galiegue for Self Service Magazine; @ana.buvinic; Fran Miller; The Gentlewoman