Argent FW21
Argent makes hardworking workwear for the modern working woman. For the Fall-Winter 2021 marketing campaign, harmonious color and textural detail highlight the vibrant, functional tailoring inherent to the brand.
Featuring corresponding color narratives between carpet and suit, Matthew Sprout shot iconic woman and artist Laura Morgan in strong yet relaxed poses. Low-pile carpet and vintage chairs offer a subtle nod to the office.
Brand strategy, product roadmap, art direction, digital and print design.
Client: Argent
Creative/Art Direction: Nicole Heim
Graphic Design: Courtney Kiersznowski
Photography: Matthew Sprout
Styling: Vittoria Cerciello
Casting: Studio Bauman
Hair: Edward Lampley
Makeup: Deanna Hagan