Argent FW21

Argent makes hardworking workwear for the modern working woman. For the Fall-Winter 2021 marketing campaign, harmonious color and textural detail highlight the vibrant, functional tailoring inherent to the brand.

Featuring corresponding color narratives between carpet and suit, Matthew Sprout shot iconic woman and artist Laura Morgan in strong yet relaxed poses. Low-pile carpet and vintage chairs offer a subtle nod to the office.

Brand strategy, product roadmap, art direction, digital and print design.

 

Client: Argent

Creative/Art Direction: Nicole Heim

Graphic Design: Courtney Kiersznowski

Photography: Matthew Sprout

Styling: Vittoria Cerciello

Casting: Studio Bauman

Hair: Edward Lampley

Makeup: Deanna Hagan

 
 
 
 
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Cienne FW18 Campaign